Synthesia Launches Talking Heads Studo: Create Celebrity Video Messages for Marketing Campaigns

Synthesia released "Talking Heads Studio"—avatar video generation with celebrity likenesses (licensed partnerships with A-list talent). Marketers can now create fake personalized video messages from celebrities for campaigns. Example: "Elon Musk" sends a personalized video saying "Hey, [customer name], thanks for buying our product." Price: $5-25 per video (licensed celeb rates premium). Use cases: Influencer marketing (without influencer availability), viral marketing stunts, premium customer onboarding. Disclosure required: Synthesia embeds "AI-generated content" watermark per regulations. Launched in US March 28; EU legal battles ongoing (deepfake laws vary by member state).