On March 24, 2026, OpenAI announced it will discontinue Sora, its AI video generation platform and API. The decision ends a blockbuster $1 billion partnership with Walt Disney announced just 3 months ago. While Sora stunned the world in early 2024 with cinematic-quality text-to-video generation, the tool failed to gain significant user traction compared to ChatGPT. OpenAI is pivoting toward enterprise products and robotics research ahead of a planned IPO.
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