Meta Launches AI Agents for Ad Campaigns: Full Automation Inside Ads Manager

Meta shipped AI agents capable of running complete ad campaigns autonomously—from creative generation through optimization and reporting. Agents operate within Ads Manager and WhatsApp Business, handling media selection, A/B testing, budget allocation, and performance monitoring. This release signals a shift in marketing automation: platforms move from task automation to strategic workflow ownership. Early data shows agents matching or exceeding human performance on campaign efficiency. Integration with WhatsApp Business extends agent reach to customer service and outreach, positioning Meta as an AI-driven marketing infrastructure provider.