OpenAI Announces ChatGPT Pro Plus: Reasoning Mode Available for $39/Month

OpenAI expanded its subscription tier with ChatGPT Pro Plus ($39/month, up from $20 Pro). New feature: unrestricted Reasoning Mode—extended thinking chains without usage limits or per-session costs. Pro Plus users get 500 reasoning calls/month; standard Pro users limited to 10. Use case: customers use Reasoning Mode for complex problem-solving (business strategy, software architecture, financial modeling) instead of hiring consultants. Estimated savings: $2k-10k/month per user vs. professional advisors. Launched March 31 in US, rolling out globally by April 10.